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Marketing success isn’t just about launching campaigns—it’s about tracking performance, understanding audience behaviour, and refining...

URLs might seem like a small detail in digital marketing, but they play a huge role in click-through rates, tracking, and overall...

Tracking user journeys is crucial for optimising website experiences, and  Purl makes it incredibly easy  to integrate with  Google Tag...

Email marketing remains one of the most powerful tools for engaging customers, driving conversions, and building brand loyalty. But with...