Our Privacy Policy

Lavabeam Ltd ("purl," "we," or "us") values your trust. A key part of earning your trust is being upfront and clear about how we gather and use your information. We created this Privacy Policy ("Policy") to inform you about the data we collect, how we collect your data, how we share your data, and your rights regarding your data. This Policy applies when you use our services available through p-url.com ("Site"), either as a creator of a purl Link (as defined below) or by clicking on a purl Link. For the purposes of this Policy, the Site, features, content, applications, and other services provided by purl will be referred to as the "Services." By accessing or using our Services, you agree to this Policy.
 

Use of Personal Information

We use Personal Information to further our legitimate interests to:​

• Understand who our users are.

• Manage our relationship with you and other users.

• Carry out core business operations such as billing and fulfilling regulatory obligations.

• Help detect, prevent, or investigate security incidents, fraud, and other abuse or misuse of our Service.
   

What Information We Collect and How We Collect It

Personal Information refers to information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to you. This does not include aggregated or de-identified information that cannot be reasonably associated with or linked to you.

 

Directly from You

• Account Creation: When you create an account, we collect personal information such as your name, email address, and other relevant information ("Account"). 

• Create a purl Link: Users can create shortened URLs of websites ("purl Link" or "purls") without registering for an Account. When you create a purl Link, purl collects and stores the original URL and the shortened URL and links it with your session.

• User Support: If you contact us for assistance or support, we may collect your name, email address, or any other content you send us.

• Social Media Interaction: We may collect information from your social media account if you interact with our social media presence.
   

Information Collected Automatically

• Log Data: When you use our Services, our servers may automatically record information that your browser sends whenever you create or use a purl Link ("Log Data"). This Log Data may include information such as your Internet Protocol ("IP") address, device settings (such as browser type, operating system, language), the time and date you create the purl Link, the referring website, the time and date of each access, and analytics on the sharing of the purl Link on third-party services.

• Mobile Devices: We may collect information from your mobile device, such as unique identifying information broadcast from your device when visiting our Services.

• Cookies and Similar Technology: Cookies are small data files transferred to your computer's hard disk for record-keeping purposes. Please see our Cookie Policy for more information.
   

Information We Collect from Other Sources

• Social Media Services: If you interact with social media platforms or other third-party services (e.g., Facebook, Twitter, LinkedIn) using our Services, we may collect information related to your use of those third-party services. Additionally, if you access the Services using one of these platforms, we may receive information about you from those third parties based on your privacy settings.
   

No Special Category of Personal Data
We do not require or collect any sensitive personal data or any special category of personal data, as defined under applicable privacy laws, as a condition of using the Services.
 

Controller and Processor
Data protection laws in certain jurisdictions differentiate between "controllers" and "processors" of personal information. A controller decides why and how to process personal information, while a processor processes personal information on behalf of a controller based on the controller’s instructions. When you create a purl Link, we act as a controller. When you click on a purl Link created by a user, we act as a processor.

Reasons for Using Your Personal Information
We may share Personal Information in the following circumstances:

• To comply with legal or regulatory requirements.

• To operate the Site and provide the Services.

• To process and complete requested transactions.

• Where it is necessary for our legitimate interests and your interests and fundamental rights do not override those interests.

• To enforce our policies and as otherwise described in this Policy.

 

Categories of Personal Information Collected and Shared
Users:

• Identifiers: Such as name, alias, postal address, unique personal identifier, online identifier, IP address, email address, account name, or other similar identifiers. Shared with ad networks, analytics services, and technology service providers.

• Internet Activity: Such as information regarding interaction with our website, application, or advertisement. Shared with ad networks, analytics services, and technology service providers.

• Geolocation Information: Such as zip or area code, state, country. Shared with ad networks, analytics services, and technology service providers.

• Inferences: Drawn from the above information about your predicted characteristics and preferences. Shared with ad networks, analytics services, and technology service providers.

• Other Information: Linked to the above personal information to provide and improve the Services.
   

Information We Share

• purl Links Created: The shortened URL and the original URL it refers to are publicly available.

• Information Shared with Users: Aggregated information about clicks and views of the purl Link, including performance comparison and geographic regions where the content is viewed.

• Service Providers: Third-party companies and individuals employed to facilitate our Services, improve our Services, and perform Site-related services (e.g., maintenance, database management, web analytics, payment processing, fraud detection).

• Analytics and Search Engine Providers: To assist in the improvement and optimization of the Service.

• Feedback: Collected feedback about your experience is the property of purl, and we may share it with third parties.

• Acquisition, Merger, or Bankruptcy: We may sell, transfer, or share some or all of our assets, including your Personal Information, in connection with a merger, acquisition, reorganization, sale of assets, or bankruptcy.

• Disclosures without Your Consent: We may disclose information in response to subpoenas, warrants, or court orders, or to comply with relevant laws. We may also share your information in an emergency, to establish or exercise our rights, to defend against a legal claim, to investigate, prevent, or act regarding possible illegal activities, suspected fraud, safety concerns, or policy violations.

• Disclosures with Your Consent: We will share information when you instruct us to do so, such as sharing purls or content with others or posting it to a third-party service. We may also share aggregated information for industry analysis, demographic profiling, and other purposes.

Marketing and Advertising
We use your Personal Information to tailor our marketing and advertising efforts. We may provide your information to third-party advertising networks and social media companies (e.g., Facebook, Instagram, Linked In) for targeted advertising. We use online identifiers such as email, cookies, and device identifiers to help us provide targeted advertising to you and others like you.

Email Marketing
If you sign up for our Services, we will send you marketing emails. You can opt-out at any time by selecting the unsubscribe option in our electronic marketing communications. Opting out will not affect transactional emails related to your account, policy updates, and other communications.

Personal Information Retention
We retain your Personal Information only as long as necessary for the purposes set out in this Policy. We retain and use your Personal Information to comply with legal obligations, resolve disputes, and enforce our agreements and policies.

International Transfers
When you use our Services, your Personal Information may be transferred to our service providers and trusted partners with processing facilities outside the European Economic Area ("EEA"). This is only for the purposes of providing the Services to you. We take reasonable measures to safeguard your Personal Information during transfer.

Your Data Rights

• Deletion: You can ask us to delete your Personal Information if it is no longer necessary to provide Services to you.

• Change or Correct: You can edit some of your Personal Information through your Account. You can also ask us to change, update, or fix your Personal Information.

• Object to or Limit Use: You can ask us to stop using all or some of your Personal Information or to limit its use.

• Access and Portability: You can ask us for a copy of your Personal Information in machine-readable form.

• Non-Discrimination: We will not discriminate against you for exercising your data rights.

To make a request, please email us at support@p-url.com. We will consider your request in accordance with applicable laws. Verification requirements may apply.

Personal Information Sales Opt-Out and Opt-In Rights
purl does not sell personal information to third parties for monetary value. To the extent that "sale" includes interest-based advertising or other data uses, we will comply with applicable laws. To opt out of sharing your personal information in this manner, please visit our Cookie Policy. We do not sell your personal information for monetary value. 
 

Children
Our Services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us at support@p-url.com. We will delete such information from our records.
 

Security
We take the security of your Personal Information seriously. We implement reasonable administrative, technical, and physical measures to protect against unauthorized access or disclosure of your Personal Information. However, no method of transmission over the Internet, or method of electronic storage, is completely secure. Therefore, we cannot guarantee absolute security.
 

Changes to This Policy
We may change this Policy from time to time. We will notify you of changes by updating the Policy on this page. Your continued use of our Services after any changes to this Policy constitutes your acceptance of the revised Policy.
 

Contact Information
If you have questions about this Policy, or to exercise your rights, please contact us at: