Retarget with precision using deep custom audience insights.

Surface-level targeting won’t cut it. Purl helps you dive into real-time engagement data to build rich, custom audiences and deliver campaigns that truly make waves.

Think of Purl as your sonar system for customer behaviour. As users interact with your Purls, we chart the waters—capturing rich data points like location, device, browser, and clicks.

You can use this data to carve out custom audience segments and steer follow-up campaigns with pinpoint accuracy. Whether you're retargeting based on region or sending waves of offers to high-engagement customers, Purl makes it easy to navigate behaviour-based segmentation.

Forget one-size-fits-all blasts—send the right message to the right audience, every time.

Why it matters

Navigate by region, device, or click activity

Segment your audience with depth and accuracy

Retarget the right customers with messages that land

Cut waste and improve timing with behaviour-driven waves

How it works

Select your campaign

Choose your variable

Select your chosen segment

Create your custom audeince

Launch your retargeting campaign

A travel brand retargets users in Southern Europe who clicked a summer deals link

A skincare company sends exclusive offers to customers who clicked from mobile

A SaaS business identifies high-engagement users to invite to a product demo