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Track the customer behind your clicks
Purl’s short links include unique customer IDs, giving you real-time engagement visibility for every person who clicks on your URL.
Trackable Links are personalised short URLs that go far beyond a basic link shortener. With Purl, every link you generate is embedded with a unique customer ID, allowing you to track each user’s engagement individually.
Unlike traditional tools like Bitly or Cutly that only show how many people clicked, Purl shows who clicked. These links help marketers identify the person behind the click—even when the user isn’t logged in—unlocking advanced campaign analytics and more meaningful personalisation.
Trackable Links are especially powerful for email marketing, SMS campaigns, and retargeting workflows, where understanding the person behind each interaction is crucial.
Why it matters
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Know who’s clicking your links, not just how many
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Build detailed customer journeys from first click to final conversion
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Replace surface-level metrics with real-time, person-level insights
How it works
Go to "Create Purls"
Choose "Trackable Link"
Enter your landing page link and campaign details
Upload a list of your unique customers IDs
Generate a unique, trackable link for each person
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A publisher tracks which readers clicked an article link in a newsletter
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A telecom brand identifies customers who responded to an SMS promo
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A retail brand connects clicks from loyalty emails to in-store purchases